Blog Article
AI x CRM
Proprietary AI
UX

How AI Supercharges Digital Storytelling

Julia Gilban-Cohen
July 14th, 2025

This is the second blog post of a three-part series: Storytelling Through Design. We explore how AI supercharges digital storytelling by turning raw data into dynamic, personalized narratives that drive clarity, action and impact. At Glanceable, we believe the future of design isn’t just smarter — it’s more human.

Insights: Faster, Smarter, and More Human

Digital storytelling isn’t just about clean layouts or flashy dashboards. It’s about crafting experiences that communicate clearly, respond dynamically, and drive action. At Glanceable, we use AI-powered storytelling to transform data into immersive, adaptive narratives that reflect each user’s context and needs.

With AI, storytelling becomes the connective tissue between raw data and impactful insights. Information becomes interactive, predictive, and personal — all while helping users engage with data in ways that feel both natural and empowering.

Design isn’t Decoration. It’s Direction.

At Glanceable, we work to evoke clarity, emotion, and actionability in our design. Every color, shape, and layout decision is grounded in a simple principle: it should help the user move from data to insight, and from insight to action, with as little friction as possible.

Clutter kills understanding. That’s why we prioritize visual clarity: clean, legible interfaces with clear data hierarchies. Well-defined labels, purposeful iconography, and intuitive navigation help users immediately understand what they’re seeing… and what to do next.

We apply systemic composition principles — hierarchy, repetition, balance, and white space — to create layouts that reduce cognitive load.

Each screen is structured like a well-written story: setting the scene, building tension, then delivering a clear resolution.

Scaling Personalization Through AI

Every user deserves a narrative that fits them, but true personalization at scale can’t be done manually and in an adequate time frame. That’s where AI steps in.

At Glanceable, we use AI not just to tailor how content looks, but to personalize how insights are delivered. This isn’t about generic dashboards with a user’s name slapped on top; it’s about context-aware storytelling that adapts in real time to each user's role, needs, and behaviors.

Consider this real-world use case:

A CX director opens Glanceable and sees a dynamic bubble chart visualizing their latest Thematic Analysis. They instantly spot a major issue: complaints around delivery delays are trending sharply negative.

With one click, they drill into the “delivery delays” bubble and discover the root cause: most complaints are tied to shipment partner delays. From there, Glanceable’s custom AI Agent kicks in, proposing concrete, context-specific actions like:

  • Updating FAQ and support scripts
  • Launching proactive SMS/email alerts to customers
  • Coordinating with fulfillment partners

This is AI-driven UX storytelling in action: surfacing pain points, tracing root causes, and delivering decision-ready recommendations that are as actionable as they are personalized.

The Glanceable Impact: Where AI Meets Empathy

We believe that digital storytelling, when paired with the speed and scale of AI, has the power to transform complex data into human-centered insight. It’s not just about telling better stories, but about telling the right stories, to the right people, at the right time.

Glanceable’s design system, powered by AI and rooted in empathy, allows us to deliver:

  • Insightful visual storytelling
  • Context-aware personalization
  • Frictionless paths from understanding to action

In a world where data is endless, we focus on what matters most: helping users make sense of it.

Curious to see how AI storytelling can enhance your CX workflows? Stay tuned for the last installment of our three-part Storytelling Through Design series.

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