Telecom Voice of the Customer

Reduce churn and optimize your digital customer journeys

Mobile, landline, internet, TV: your customers communicate with you across dozens of channels and about products with varying expectations. Glanceable centralizes and structures your Voice of the Customer to address root causes, not symptoms.

A 360° view of your channels

Customer service, stores, app, web, social media: a single view.

Root causes, not symptoms

Reduce call volume by addressing the root causes of problems.

Analysis by brand and by product

Main brand, B-brand, Mobile, Fixed: manage each area separately.

Why telecom operators choose Glanceable

Call reduction by addressing root causes

Adding agents does not reduce call volume. Glanceable identifies the root causes of customer inquiries (app bugs, connection issues, billing errors, missed technician appointments) to allow you to act where it matters, not just by answering calls.

Differentiated management by brand and product range

Your Mobile, Fixed, and Internet/TV customers do not have the same expectations or pain points. Glanceable automatically segments your analysis by product, by brand (main, B-brand, low-cost), and even by branch.

Voice of the Customer disseminated far beyond customer service

Telecom Voice of the Customer is not just for customer service. Glanceable disseminates it throughout the organization: Marketing (offer quality, pricing), IT/Network (connection quality, app experience), and Field (in-branch welcome). Each team accesses its own insights and manages its own pain points.

Glanceable in action in Telecoms

End-to-end mapping of your calls and conversations

Visualize the complete journey of each customer conversation: initial request (why the customer calls), identified root cause, solution proposed by the agent or bot, and result (resolution, escalation, dispute). Identify the most effective resolution paths and those that lead to billing disputes.

Branch-by-branch management of field experience

Connect the Google My Business accounts of all your branches to monitor field performance, create agency top/flop rankings, and manage support for local teams based on specific criteria (welcome, service, advice).

Automated thematic analysis of your verbatims

Our proprietary AI automatically identifies specific issues highlighted in your customer verbatims: mobile app bugs, connection issues, billing errors, and missed technician appointments. Visualize the share of each pain point and its impact on your NPS.

Orange: Voice of the Customer management for a multi-brand operator

The challenge

Orange, a European telecommunications leader, faces the challenge of managing multiple channels (phone customer service, physical stores, mobile apps, websites, social media, Google My Business reviews) and the need to manage several brands and product ranges with differentiated action plans.

The solution

With Glanceable, Orange structures its Voice of the Customer into four dimensions (requests, causes, solutions, results) for each call, visualizes customer journeys in Sankey graphs, and feeds relevant insights to Marketing, IT/Network, and Field teams.

The results

Targeted reduction of call volume by addressing root causes
Differentiated management by brand and product range
Branch-by-branch field performance monitoring

GLANCEABLE IN NUMBERS

Since 2020, we have been building the most accurate VoC AI in the European market. Our platform is deployed with key accounts in sectors where reliability, compliance, and speed of execution are non-negotiable.

+100M

customer feedback analyzed

< 1 month

average deployment

+3 years

of R&D on our proprietary VoC AI

+20

countries covered

Designed for
enterprise requirements

Glanceable is hosted in Europe on Google Cloud. GDPR compliance is native, and classification traceability is auditable. Multilingual coverage is natively integrated for all European markets.

Glanceable for your industry

An expert VoC AI, tailored to your industry's specific challenges.

Telecom Voice of the Customer

Discover Glanceable for Telecom

See how to transform your customer feedback into operational decisions in less than 30 minutes.

Frequently asked questions

Yes, all these sources are unified on the platform. Customer service (phone, chat, email), stores (Google reviews per store location), mobile application (Apple Store, Play Store, in-app reviews), website (forms, NPS, chat), social media. A common classification system, allowing for comparable insights across channels.

Semantic analysis groups verbatims by root cause, not by keyword. Several symptoms (spike in after-sales calls, NPS degradation, waves of negative reviews on the store listing) can share a single cause: an application bug, a billing error, a local network outage. Glanceable gathers signals to identify the true source to be addressed upstream.

Yes. Each brand, each product range, each branch has its own dashboard. You can make detailed comparisons between brands, product segments, or periods. 

Yes, by acting proactively. The platform identifies the root causes of inquiries (application bugs, connection issues, billing errors, breaks in the customer journey). By addressing these causes at the source through actions assigned to the relevant teams, call volume measurably decreases month after month. The Voice of the Customer becomes a direct lever for reducing customer service costs.

Glanceable connects to all your Google My Business listings and retrieves reviews by store in real-time. Highlights and lowlights by branch, targeted action plans for each store manager, regional and national comparisons. Each manager receives reviews and analyses for their scope. The network engagement logic is the same as in omnichannel retail.